How Easy Are Shavewise’s 3 Steps For You


Your face is the first thing people look at when they see you. Most men want to keep their faces looking fresh and clean every day. So shaving is part of their daily routine. For those with sensitive skin, it's not a daily habit they look forward to.

Razor bumps, dry skin, ingrown hairs, or blemishes are a few of the hardships these men will encounter. But that's not all. You're simply not yourself if your skin is not looking its best. Anxiety, discouragement, and insecurity are the less visible hurdles for those with sensitive skin.

That’s why we engineered not just another scrub or lotion or razor but an entire system designed to be the solution to chronically irritated skin. Because we’re not in the skin-care business. We’re in the skin-comfort business. We want to have a world without skin irritation, so follow our 3 easy steps in our dermatologist-recommended shaving system.

Step 1 – Soften the Skin

The first step in our system is our Pre-Shave Scrub. This is a preparation step for smoothing the surface, designed to help prevent razor bumps and ingrown hair. Wet the area to be shaved with very warm water. Rub a nickel-size amount in your hands until the scrub turns white. Then apply it to your beard or neck area for 60-90 seconds using a circular motion.

The aloe vera moisturizes your sensitive skin, pores, and hairs. The other active ingredients in the scrub, essential oils like peppermint, eucalyptus, and camphor, gently exfoliate your face as well as promote follicle stimulation. These help the scrub lift hair out of the skin that’s trapped there, assisting the razor in gently cutting through hair. Since some of the scrub will be absorbed, there is a protective moisturizing layer on your skin. Remove the scrub before proceeding with the next step.

Step 2 – Shave the Skin

Our Smooth Shave Cream is next in our system. It was created to provide a protective cushion for your sensitive skin during your shave. The cream’s soothing ingredients will make the razor glide across your face. But that’s only if you shave with the grain of hair growth. The simplest way to determine which direction your hair grows is to run the back of your finger across the hair. Going with the grain will be smoother than going against it.

If you shave against the grain, then you’re shaving too close. “Shaving too close” means you’re tugging at the hair growing from the follicle instead of slicing through it. When the hair gets pulled on, then it tugs on the follicle, going back in. It will then grow in sideways, resulting in razor bumps. We recommend using the FEATHER®️ Double Edge Razor included in our razor set. Its extra sharp, high-quality blades are made in Japan from platinum-coated hi-stainless material. This will ensure you get a nice, close (but not too close) shave.

To use the shave cream, wet your beard and neck area with warm water. Like the Pre-Shave Scrub, rub a nickel-size amount area using a circular motion. Massage the cream against the grain to form a lather. This will soften your facial hair. For a better shave, make sure you use our BULLSEYE™ Shaving Brush to coat every nook and cranny of your face with the cream.

Step 3 – Save Your Skin for Later

Since the act of shaving can dry out your face, the third step in our system is our Smoothing Aftershave Balm. Quickly soothe and hydrate your skin with our advanced sensitive skin formula. It works all day to relieve burning, itching, and redness. Dry your neck and beard area you’ve just shaved. Exactly like steps 1 and 2, rub a small amount area using a circular motion. Apply generously.

Aloe vera is the main ingredient in the balm, which naturally increases water retention in your skin. This keeps your skin hydrated for longer. The balm also contains 18 anti-inflammatories and 23 moisturizers. Applying it will help with reduce inflammation, drying out, and general irritation.

Your skin is important. Proper shaving is key to maintaining your confidence in how you look. Our 3-step shaving system is dermatologist-recommended for sensitive skin and barber-developed for a smooth shave. It’s not simply having the knowledge to shave yourself from skin irritation but having the conviction to follow our 3 easy steps. So get smarter about your sensitive skin.

by Greg Ward

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